Abstract
This study examined how the former South African president, Nelson Mandela, used language to present his political ideologies and the persuasion techniques he used to convince his audience of the state's achievements and challenges when delivering two State of the Nation addresses (1994 and 1999). The study was qualitative in nature and followed a case study design. Two speeches presented by former President Mandela provided the data for the study. Content analysis was used to analyse the data. The results showed that former President Mandela used the restoration of human dignity for all South Africans, freedom of the individual, taking care of the poor, caring for vulnerable groups, overcoming fear, unity, and a better life for all as his ideologies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
