Abstract

This paper presents a critical assessment of an interior design studio that was constructed face-to-face then online as an extended studio environment through spatial and technological means. In the Interior Design Studio III, students were expected to design an experiential retail store aiming at answering the contemporary customer and brand interactive experience. The concept of ‘interactive experience’ was central not only in terms of a project outcome but also of the studio process: an experiential learning environment is designed to enhance the understanding of the design studio. Within this scope, the collaboration with the maker lab of the university provided technological interfaces and analog model making methods while also expanding the limits of studio space. The interactive experience would not only result in the project outcome but also be integrated to the studio model. This studio model and the topic was conducted face-to-face in the campus three semesters consecutively, while the following two were held online. The study is based on exploratory research using qualitative techniques to analyze the design process of the students in the face-to-face and online experiential learning environment. The main objective is to overview and assess the interior design studio by providing a new perspective to the students about space and user relationship regarding interaction and atmosphere not only in terms of the given design problem but also the ‘environment’ they are experiencing the ways of design.

Highlights

  • Interior design is a physical medium that solves spatial problems in a functional, aesthetic, technical and creative way and it is an interactive mechanism that constructs the user's relationship with the space

  • The comparative assessment of the extended studio model is v:3 n:1 July 2021 conducted according to four essential criteria based on the literature regarding the experiential retail design: embodied experience, brand identity, interactive experience, and holistic approach were sought in the students’ projects (Table 2)

  • As for the sake of the interior design v:3 n:1 July 2021 studio, during the studio critiques the students were repeatedly reminded of the question of experiential spatial design and the necessity to support it with technological means

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Summary

Introduction

Interior design is a physical medium that solves spatial problems in a functional, aesthetic, technical and creative way and it is an interactive mechanism that constructs the user's relationship with the space. The interaction between humans and the built environment has always been an essential factor that shapes the architectural space creation process. Architectural space is experienced intellectually and emotionally and sensually with the whole physical body. In architecture and interior design education, students are encouraged to perceive the multi-sensorial qualities of the space that are appealing to the skin, ear, nose, body and skeleton (Pallasma, 2014), the experiential space experience often falls short of reflecting on the studio outputs. Considering that visionbased representations are dominant over other sensory modalities in architectural design

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