A Critical Appraisal of Listenership Preference of FM Radio Stations in the Tamale Metropolis of Northern Ghana

Iddirisu Andani Mu-Azu,G.P Shivram

doi:10.31142/ijtsrd161

Abstract

A Critical Appraisal of Listenership Preference of FM Radio Stations in the Tamale Metropolis of Northern Ghana

Highlights

Radio remains an electronic medium of choice across Africa and Tamale Metro polices not an exception due to its low-cost and receiver acquisition
The present study focused on critical appraisal of listenership preference of frequency modulations (FM) radio stations, programs pattern and audience habit of FM radio in the Tamale Metropolis
Results and Discussion listened to privately owned FM radio stations

Summary

Introduction

Radio remains an electronic medium of choice across Africa and Tamale Metro polices not an exception due to its low-cost and receiver acquisition. The popularity of FM radio is substantial as broadcasts are based in local languages. Frequency Modulation (FM) is broadcast on VHF Bands which still provides an exceptionally high quality audio. The use of FM has grown enormously and wide-band FM still remains the high quality transmission medium. Several studies have been conducted on radio listenership the prominences of listenership preferences have not been touched. The present study focused on critical appraisal of listenership preference of FM radio stations, programs pattern and audience habit of FM radio in the Tamale Metropolis

Methods

Results

Conclusion