“A Critical Analysis to Improve Medical Tourism and Hospitality”

Abstract

Abstract: Medical tourism refers to visiting another country for medical care. The twentieth century witnessed the exorbitant price hike in medical treatment in the developed countries. Hospitality has proven its incredible potentials in most of the countries and its signature power in the modern era. Similarly, hospitality is capable to cure diseases with its magical flair of service in a hospital or treatment center. The study aims to determine the challenges of hospitality in medical tourism, improve key areas and build a strategic initiative to improve the performance of a country's medical tourism for the smooth visit of tourists. The researcher has framed research questions and distributed the questionnaires in 3 multi-specialty hospitals which are placed in the hubs of medical tourism in India. The data gathered of a hundred samples are analyzed and interpreted using a 5-point Likert scale. The need for improvements in the state, central policy, execution of in-house hospitality as well as distinct international lounges for patience and bystanders are needed. The study emphasizes the significance of a new medical tourism model and suggests a mechanism for implementing it. Keywords: Hospitality, Hospital, Diet, Medical Tourism, Visitor