Abstract
E-commerce has been a rapidly expanding component of many organizations' corporate strategies. As part of this expansion, companies are exploring alternative and more non-traditional approaches for growing sales and expanding brand awareness. Commensurate with the growth in e- commerce is the rapid growth of the computer gaming industry. This contribution of this paper is the synthesis of the union of a specific type of computer game environment-the metaverse and how it is being employed by organizations as part of their e-commerce strategies. The authors look critically at both the potential advantages and drawbacks of this union as well as articulate the role of corporate IT in managing this ambitious union.
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