Abstract
Google was conceptualised and built during the start of the IT bubble. This IT bubble was a period in which tech companies rose in stature and stock price. It was a period of unprecedented economic growth in the US, and consequently in markets worldwide. This is a very important factor in the success of Google. In particular there was an increase in a trend of prefix investing whereby, a company would add just a prefix of ‘e-‘ and/or a suffix of ‘.com’ and watch their stock price go up. Corporate America suddenly warmed up to the idea of several start-ups and amidst the crowd, there was Google. At that time, the future held so much promise that people were often blinded of reason and invested in risky business propositions.
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