A critical analysis of John P. Kotter's change management framework

Abstract

The process of change management is such that it needs a phenomenal and experimented model in terms of adaptation within an organization. Keeping this in view, the present research study focuses on critical review on readiness and applicability of John P. Kotter's change management framework for implementation in Small Medium Enterprises, based on Practitioner's validation from practical viewpoints in successfully managing a change program. Also, envisages on identifying gaps in each step of this framework from execution perspective, highlight recommendations for improving this framework thereby increasing the acceptance level by practitioners for wide spread adoption across industries. A list of 40 Small Medium Enterprises with a revenue target between 20 Cr to 30 Cr has been chosen using simple random sampling technique from SME directory, based out of Chennai, Tamil Nadu, India. The CEO's have been approached through a structured work shop. The detailed validation of this model has been carried out from the perspective of practitioners. The CEO's team opined that this framework provides fundamental conceptual inputs on implementing a change successfully and disseminating in to the culture of an organization. However, the execution methods with suitable examples on templates and tools required at every stage are not illustrated. In addition to that, CEO's team narrated the need for this frame work to address components in identifying and implementing clear measure for estimating effectiveness of change, which needs to be implemented for industrial growth. The analysis and inferences made on the change management framework by John. P. Kotter is based on a team of CEO's belonging to Small Medium Sectors. The recommendations made on improving