Abstract
This article analyses how economic inequality was framed by UK news media during the pandemic and, drawing from framing theory, considers the implications of the coverage for news audiences. To do so, it uses a data set of 167 articles from the following UK news publications: The Guardian, The Telegraph, the Financial Times and The Sun. There are differences between the publications in terms of salience, tone and there is a wide range of causes and solutions attributed to inequality with no consensus emerging. The coverage is framed mainly by state sources, and there is very little discussion of the finance sector and corporations as causes and solutions to tackle inequality. There are some positive trends emerging, as sustainable finance, climate change and gender equality are highlighted alongside some alternative solutions, indicating a move away from historical trends in news coverage that demonize poverty and focus simply on the individual.
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