Abstract
Resumo Frente a uma mudança de percepção acerca do papel das organizações, tão importante quanto gerar lucro para os acionistas é gerar valor para a sociedade. Para tanto, parte-se do pressuposto de que a formação de um ecossistema de inovação, por intermédio da interconexão e inter-relação de uma rede de atores para gerar inovação, pode contribuir neste processo. Assim, propõe-se a seguinte questão: como a articulação de um ecossistema de inovação pode gerar valor compartilhado a todos os envolvidos? Desse modo, realizou-se uma pesquisa-ação participante no sul do Brasil, com base na interação entre uma empresa multinacional alemã, uma escola pública, uma universidade, o governo municipal e a comunidade local. O projeto que resultou desta interação denominou-se Arcos e teve como finalidade a resolução de um problema social por parte de gestores, universitários e alunos da escola, formando um ecossistema que permitiu a criação de valor compartilhado a todos os envolvidos. Como resultados têm-se um framework com os principais benefícios e proposições acerca da temática.
Highlights
Critical insight into the interconnection of environmental, social, and economic issues emphasizes the need to rethink patterns grounded in a system that is not balanced
The research question guiding this study addresses the interaction among these actors, askinghow can the articulation of an innovation ecosystem generate shared value for all those involved?The aim is to analyze the process of shared value creation from the perspective of the actors involved in an innovation ecosystem
This section discusses the theoretical approach to innovation ecosystems and shared value creation
Summary
Critical insight into the interconnection of environmental, social, and economic issues emphasizes the need to rethink patterns grounded in a system that is not balanced. The central perspective of this study is based on rethinking behaviors within the organizations, considering the importance of the companies in the environment they are operating, as well as their capacity to generate shared value for a network that goes beyond the company’s shareholders. For the company to be prepared for such a paradigm, it is essential that its managers and employees are motivated to face a very challenging process In this context, innovation ecosystems, i.e., the interconnection and interrelation of a network of actors (GOMES, FACIN, SALERNO et al, 2018) that interact to foster innovation (REINOLDS and UYGUN, 2017), may act as a stimulating environment for shared value creation (PORTER and KRAMER, 2011). The initiative was called project “Arcos,” and gathered the company’s managers, and university and school students, forming an ecosystem that allowed shared value creation and solving local social problems. The fifth section introduces the contributions of the project “Arcos,” and the sixth and last section presents the final considerations and suggestions for future research
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