Abstract
Although fisheries and aquaculture studies might seem marginal to international business (IB) studies in general, fisheries and aquaculture IB (FAIB) management is currently facing increasing pressure to meet global demand and consumption for fish in the next coming decades. In part address to this challenge, the purpose of this systematic review of literature (SLR) study is to investigate the use of the term ‘market access’ in its context of use in the generic literature and business sector discourse, in comparison to the more specific literature and discourse in fisheries, aquaculture and seafood. This SLR aims to uncover the knowledge/interest gaps between the academic subject discourses and business sector practices. Corpus driven in methodology and using a triangulation method of three different text analysis softwares including AntConc, VOSviewer and Web of Science (WoS) analytics, the SLR results indicate a gap in conceptual knowledge and business practices in how market access is conceived, studied and managed in the pharmaceutical and healthcare marketing industry in comparison to fisheries and aquaculture. FAIB's complexity is directly acknowledged in the 2030 Agenda for Sustainable Development and Zero Hunger. And while the product orientation of different business sectors might differ, this SLR study works with the assumption that both business sectors are international in orientation, and complex in their operations from product to market. To that extent, research scholars and practitioners in FAIB will need to broaden their efforts in understanding the multiplicity of forces that influences fisheries and aquaculture and its international orientation towards both emerging as well as mature markets. This SLR suggests a conceptual model in understanding the challenges, the potential barriers as well as avenues for solutions to developing market access for FAIB.
Highlights
Different ocean environments and fish production processes favour the breeding of different types of fish
The objective of this study is to provide a systematic literature review (SLR) that uncovers the ways in which the term ‘market access’ is used in current general academic discourse, narrowing down towards how ‘market access’ is used in the field of fisheries and aquaculture international business (FAIB)
The range of selection of various bibliographic databases is due to the different accessibilities, subject orientations and utilities that may result in different types of retrieved documents (Falagas, Pitsouni, Malietzis, & Pappas, 2008; Kokol & Vosner, 2018)
Summary
Different ocean environments and fish production processes favour the breeding of different types of fish. In the period of five decades, global fish consumption peaked in 2016 at about 171 million tonnes with aquaculture towards human food consumption accounting for 47% (FAO, 2018). We consumed fish from 9 kg in 1961 to 20.2 kg in 2015 These facts and numbers assume that the fisheries and aquaculture international business (FAIB2) industry, being mainly primary produce oriented and intensively intertwined in their value chain processes, understands how to manage its global value chains, gaining access to its targeted markets.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
