Abstract
Under the macro-environment of “The Belt and Road Initiative”, Heilongjiang province receives more foreign investment since 2013. This paper endeavors to collect website information of foreign-invested companies in Heilongjiang province and Heilongjiang local companies and build two corresponding corpuses. After analyzing data by using WMATRIX 4 tool, the author selects semantic clouds under the framework of Singh’s website content. Then after comparing data of Heilongjiang local companies and foreign invested companies in Heilongjiang province, the author tries to explain the data from Hofstede’s cultural dimensions, namely, individualism vs. collectivism, power distance, uncertainty avoidance and femininity vs. masculinity. Then suggestions on the website building to adapt to the local culture have been made. The study makes a useful attempt to explore the effectiveness of business communication across disciplines by using linguistic research perspectives and research methods.
Highlights
After China initiated “The Belt and Road Initiative” in 2013, foreign countries have deepened their relationship with China, especially in economic aspect
The semantic field will be compared to BNC Sampler CG business corpus
The data will be tagged with WMATRIX 4 tool
Summary
After China initiated “The Belt and Road Initiative” in 2013, foreign countries have deepened their relationship with China, especially in economic aspect. Foreign companies invest more money in China to establish factories, offices and so on. In 2015, focusing on the construction of China-Mongolia-Russia Economic Corridor, Heilongjiang Province drew up the China-Mongolia-Russia Economic Corridor Construction Plan of Heilongjiang Land and Maritime Silk Road Economic Belt.
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