Abstract
Traditional Chinese Medicine (TCM) has played a significant role in the lives of the Chinese people and is gradually entering the global arena. The process of its globalization can be mirrored by the mass media, such as newspapers, due to their capacity of reflecting the changes in the culture and ideology of a certain region. This study explored the changing trends in America Media Discourse on TCM from 1860 to 1959 in the aspects of vocabulary, readability, and content, based on the analysis of a self-built corpus. The findings reveal that over a century, American media reports on TCM have been picking words that are relatively simple and close to daily life, with a low content of academic vocabulary; scored high for the Flesch Reading Ease Readability formula, decreasing the difficulty of being understood by readers; ranged from shallow to deep in the overall perspective, reflecting the historical process of TCMs transmission and development in global terms.
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