Abstract
In this fourth annual panel symposium exploring new horizons in managerial and organizational cognition research, we propose a conversation at the cross-roads of business model and cognition research streams. Numerous studies of business models and business model innovation have accentuated the cognitive underpinnings of the construct or pointed to the role of cognitions in shaping business models and business model change. For example business models can be studied as a form of cognitive structure, mental map, or schema, of how the firm creates value. The question we ask is: In the emerging cognitive perspective of business models and business model innovation, what are the interesting conversations and findings? Join us as we explore.
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