Abstract
The Brazilian paralympic sport is living a moment of sporting highlight because of their recent achievements: eigth place in the Rio de Janeiro Paralympic Games 2016 and leader for three consecutive editions of the Para-PanAmerican Games (2007, 2011, 2015). These results makes Brazil as been viewed how a world paralympic power. The media can contribute to the country remain in this status, not only the visibility of great athletes, but also so that more people know the Paralympic sport and are encouraged to join the sport. Thus, this essay aims to reflect on the influence of the media in the creation and construction of Brazilian Paralympic idols from the years 2000 to the Rio de Janeiro Paralympic Games in 2016. It has a qualitative approach with exploratory and descriptive procedures. Through theoretical reflection with literature, the text seeks to provide some relevant discussions and reflections on the subject. Since 2000s the Brazilian Paralympic Committee (CPB) has invested in the coverage of the Paralympic sports, and this initiative has generated positive results for the country, since many idols have been created and contribute to the emergence of new Paralympic generations.
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