Abstract

<p>In the context of the rapid development of information technology, many domestic traditional enterprises have embarked on the road of transformation, upgrading and development to enhance their comprehensive competitiveness on the basis of excellent local culture. <span style="font-family: 'Times New Roman';">There are </span>many world-renowned brands and companies <span style="font-family: 'Times New Roman';">in Britain</span>, and on <span style="font-family: 'Times New Roman';">the basis of</span> its <span style="font-family: 'Times New Roman';">cultural </span>background, <span style="font-family: 'Times New Roman';">Britain</span> is regarded as the object of this <span style="font-family: 'Times New Roman';">contrastive research</span>. How to realize the development goal of enterprise digital transformation with the help of traditional culture has become one of the problems that enterprises need to solve. This article analyzes the comparison of the digital transformation of traditional enterprises in China and <span style="font-family: 'Times New Roman';">Britain</span>, in order to provide a reference for the steady development of traditional enterprises in the new era.</p>

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