A Content Analysis of Turkish Daily Newspapers Regarding Sportswomen and Gender Stereotypes

Abstract

The purpose of this study was threefold: (1) to compare the number of female and male sport articles in Turkish daily newspapers, (2) to examine the gender stereotypes in both written and visual texts of the female articles, and (3) to examine the differences in gender stereotypes in both written and visual texts among different newspapers. The findings of this study indicated that 6.05% of the total sport articles were devoted to female athletes, 87.02% to male athletes, and 6.93% to articles combining both males and females. The results showed that gender stereotypes were found in both written (37.5%) and visual texts (13.9%). Moreover, according to chi‐square analysis, there was a significant difference in gender stereotypes in both visual and written texts among different newspapers. As a conclusion, this study highlighted the gendered nature of sport coverage within Turkish newspapers.