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A Content Analysis of Sexual Consent and Refusal Communication in Mainstream Films

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TL;DR

This study analyzed 50 mainstream films from 2013 to assess depictions of sexual consent and refusal communication, finding that nonverbal or implicit cues are most common and often portrayed immediately before sexual activity, with established relationships showing more nonverbal cues; results suggest films may normalize nonverbal consent behaviors.

Abstract
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Young adults have limited access to comprehensive sex education. As such, they may seek sexuality information through such alternative sources, such as mass media. Previous research suggests that media, including films and television shows, can influence sexual behaviors and attitudes. Because sexual consent communication is important to sexual experiences, the purpose of this study was to assess how sexual consent and refusal communication were depicted in films. We also examined contextual factors that influence consent and refusal communication, such as gender, relationship status, location, and types of sexual behaviors. Four researchers analyzed popular mainstream films (N = 50) from 2013 based on a codebook developed inductively and deductively. The most common consent and refusal communication cues were nonverbal or implicit. The majority of scenes portrayed consent immediately before sexual activity. We also conducted chi-squared analyses to assess differences in consent and refusal communication based on gender and relationship status. There were no gender differences in the portrayal of consent cues; however, characters in established relationships used nonverbal cues more often than those in novel relationships. Mass media can normalize behaviors, and our results suggest that films may further normalize nonverbal or implicit consent cues.

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People communicate their sexual consent using cues that are explicit or implicit and verbal or nonverbal; implicit or nonverbal consent cues are the most common strategies. As a sexual educator, mass media may provide young people with models of sexual consent that are inconsistent with the explicit verbal cues endorsed by some legal and educational advocates. Guided by Social Cognitive Theory, we examined the effects of film rating on how mainstream films model sexual consent communication and on whether they positively reinforce implicit or nonverbal consent cues. We conducted a content analysis of popular films from 2013 (n = 49) using a codebook that was developed with an inductive process and demonstrated strong inter-rater reliability. Films rated PG-13 depicted characters that were younger than those in films rated R. Further, films rated R more frequently modeled sexual behavior without any preceding consent communication cues. All films tended to rely on implicit or nonverbal models of consent communication; however, these cues were more frequently positively reinforced with consensual sexual behaviors in films rated PG-13 than in those rated R. Because young people are primarily exposed to implicit or nonverbal sexual consent cues in films, they may continue to adopt these types of communication—despite efforts from formal sexual educators to encourage explicit verbal consent cues.

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  • Supplementary Content
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Effects of Sexting on Perceptions of Sexual Intent, Sexual Consent, and Responsibility in Sexual Encounters
  • Nov 15, 2017
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Indiana University-Purdue University Indianapolis (IUPUI)%%%%Sexting has been linked to a range of sexual behaviors, including sexual assault; however, the mechanism through which sexting increases the risk for sexual assault is unknown. One explanation for the role of sexting in sexual assault could be due to gender differences in sexting and sexual communication. The current study examined men’s and women’s perceptions of sexting as a form of communicating sexual intent and sexual consent, and how sexting influences attributions of responsibility and blame in sexual encounters and alleged sexual assault. Additionally, considering the role of alcohol in sexual assault, the study also examined how both sexting and alcohol influenced individuals’ perceptions of a sexual scenario. Method:Using a factorial vignette design, N = 525 college students (48.6% women; 71% Caucasian) were randomly assigned to one of four vignettes regarding a sexual scenario between a man and woman (John and Jennifer), with sexting and/or alcohol involved. Results: Significant differences in sexting vs. texting conditions were seen for perceptions of sexual intent (F = 147.28, p< .01) and sexual consent (F = 105.86, p< .01). Men were more likely to perceive that sexual consent was exchanged (F = 9.16, p< .01) and to interpret the sext as a consent cue (F = 7.82, p< .01). John was attributed more responsibility/blame across all conditions (F = 154.58, p< .01); however, Jennifer was attributed more blame in the sexting conditions (F = 9.16, p< .01). Conclusion: Results suggest that despite sexting as a signal of sexual interest, there are differences in how men and women perceive sexting as sexual consent, which may influence the risk for sexual assault. Additionally, there are differential effects of sexting for men vs. women, such that women may be judged more harshly for sexting, suggesting evidence of the sexual double standard. Results offer important implications for sexual assault prevention and sexual gender roles.

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A Qualitative Analysis of Beliefs About Sexual Consent Among High School Students
  • Apr 11, 2019
  • Journal of Interpersonal Violence
  • Mary Kirtley Righi + 3 more

Examining how adolescents understand the concept of sexual consent, and expect to garner or confer consent in sexual encounters, can contribute to the design of age- and developmentally appropriate prevention programs that promote healthy adolescent dating and sexual relationships. The current qualitative study utilized semi-structured in-depth interviews (N = 33) to explore perceptions of sexual consent among high school students (ages 14-18). Thematic analysis identified three salient themes pertaining to (a) the definition of consent as indicating a verbal "yes" to engage in sexual activity, (b) beliefs that an array of verbal and nonverbal strategies would be utilized to garner or convey consent in actual sexual encounters, and (c) expectations that consent would be communicated differently following an initial sexual encounter. Specifically, whereas consent was defined as a verbal provision of affirmative consent, both male and female adolescents believed girls typically conveyed consent nonverbally in sexual encounters. Adolescent girls indicated that they would convey sexual refusal through nonverbal cues, whereas adolescent boys reported they would proceed with sexual activity until they heard the verbal expression of "no." Regardless of gender, participants shared the perception that adolescents who previously engaged in sexual activity can expect that sexual activity will happen again without the need for verbal consent, particularly within established relationships. These findings highlight important discrepancies in adolescents' definition of sexual consent-primarily through verbal consent-and how they behaviorally indicated sexual consent and sexual refusal-primarily through nonverbal actions.

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Adolescents and Young People's Understanding and Negotiation of Sexual Consent in sub-Saharan Africa: A Systematic Review and Narrative Synthesis
  • Apr 27, 2026
  • The Journal of Sex Research
  • Nyanzi Ismael Elisha Ddumba + 4 more

Sexual consent is a critical component of healthy sexual relationships and essential for preventing intimate partner sexual violence (IPSV), a significant public health and human rights concern in sub-Saharan Africa (SSA). Evidence on how adolescents and young people (AYP) aged 15–24 years understand and negotiate consent, however, remains fragmented. This systematic review synthesizes evidence on how AYP in SSA perceived and communicate sexual consent and the key factors shaping sexual consent negotiation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, a comprehensive search was conducted across nine databases (e.g. PubMed, PsycINFO, Scopus). The review included 48 studies published between 1997 and 2023. Data were extracted using a structured template and narratively synthesized. Findings indicate that AYP conceptualized consent as an expression of willingness and a mutual agreement to engage in sexual activity, often communicated implicitly through non-verbal cues or contextual behaviors rather than explicit verbal agreement. Consent negotiation is shaped by the interplay of socio-cultural norms, gendered expectations, and power asymmetries related to gender, age, and economic status, alongside structural constraints. Additional influences include the type of relationship, nature of sexual activity, peer pressure, and alcohol use. Sexual compliance or consent without desire is frequently reported, reflecting significant limitations of individual agencies and the complex social and relational factors that shape consent. Emerging resistance and shifts toward affirmative consent highlight the potential for targeted interventions. Multi-level interventions are needed to promote affirmative consent, challenge harmful gender norms, and address structural and economic vulnerabilities that shape inequitable sexual relationships.

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  • Research Article
  • Cite Count Icon 7
  • 10.1007/s13178-024-00973-w
“Dude, Come On, Like, Let’s Just Do the Thing”: Men’s and Women’s Navigations of Sexual Communication and Sexual Consent in Australia
  • Apr 18, 2024
  • Sexuality Research and Social Policy
  • Andrea Waling + 2 more

IntroductionNotions of effective sexual communication and consent have shifted towards an enthusiastic consent framework. This study explored how young cisgender heterosexual men and women apply these concepts in casual sexual encounters.MethodsSix single-gender and mixed gender focus groups of 44 participants were conducted with young cisgender heterosexual men and women living in Australia in 2021. Participants were asked about their dating and sexual practices, as well as their understanding and navigation of sexual communication and sexual consent practices using vignette methodologies. Findings were analysed using interpretive phenomenological analysis techniques.ResultsThe findings highlight tensions between how participants understand what constitutes good practices of sexual communication and consent, and how they expected characters in the vignettes, or themselves, to engage in similar scenarios. These involved (1) gendered power dynamics in sexual encounters; (2) the need for context in universal assumptions; and (3) differences between expectations and personal actions in similar scenarios.ConclusionsThe participants express a high degree of knowledge of what constitutes best practice for sexual communication and sexual consent. However, such knowledge is not necessarily engaged in their lived experiences of sex for a variety of reasons.Policy ImplicationsWhile current educational and health promotion methods for topics such as sexual communication and consent are valuable, they may be limited in efficacy. Sexual encounters are often complex, and are influenced by culture, religion, and various emotions. Decision-making in such situations involves known and unknown variables. A deeper understanding of these processes is needed to develop more nuanced resources.

  • Research Article
  • Cite Count Icon 4
  • 10.1177/20563051221147332
How College Students Interpret and Use Social Media as a Potential Source of Sexual Consent Communication
  • Jul 1, 2023
  • Social Media + Society
  • Andrea M Smith + 1 more

This study investigated how social media use, specifically exposure to and posting of sexualized and party-related content on social media and interpretations of that content as sexual consent communication, related to college students’ intentions to engage in sexual consent communication. A national sample of U.S. college students ( N = 954) completed the relevant measures in an online survey. Results indicated that the more college students reported exposure to sexualized and party-related content on social media, the more likely they were to report posting similar content and believe in harmful consent myths (i.e., that a person’s sexual consent can be assumed by looking at their social media profiles). Posting sexualized and party-related content on social media was also related to lesser intentions to engage in consent communication. These findings provide evidence for the importance of considering social media use in how college students understand sexual consent communication that may be used to inform future sexual consent education on college campuses.

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