Abstract
PurposeThis study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.Design/methodology/approachContent analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.FindingsResults from 2,759 original hospitality empirical articles showed that marketing research used various research methods and data sources. Most finance articles used archival data, while most human resources articles used survey designs with organizational data. In addition, only a small amount of research used data from Oceania, Africa and Latin America.Research limitations/implicationsThis study sheds some light on the development of hospitality research in terms of research method and data source usage. However, it only focused on five English-based journals from 2010–2019. Therefore, future studies may seek to understand the impact of the COVID-19 pandemic on research methods and data source usage in hospitality research.Originality/valueThis is the first study to examine five hospitality journals' research methods and data sources used in the last decade. It sheds light on the development of hospitality research in the previous decade and identifies new hospitality research avenues.
Highlights
Hospitality research has developed rapidly in the 2010s
To ensure the findings can be comparable to the content analysis of research methods conducted by Baloglu and Assante (1999), we focused the content analysis on the five established hospitality journals, including the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR, formerly the FIU Hospitality Review)
Hospitality research method usage might have changed considerably since the last review in the 1990s (Baloglu and Assante, 1999, which revealed the research patterns in five hospitality journals as in this study) and 2000s (e.g. Rivera and Upchurch, 2008, which focused on IJHM articles)
Summary
Hospitality research has developed rapidly in the 2010s. Social and technological factors – including postrecession economic recovery, growth of the sharing economy, globalization and evolution in technology – have increased the number of hospitality research publications, changes in research topics and development in research methods and analytical techniques Cunill et al, 2019; Garcıa-Lillo et al, 2016; K€oseoglu et al, 2016; K€oseoglu et al, 2015). Despite these developments, much less attention in the last decade has been paid to examine hospitality empirical research methods – the tools and means The full terms of this licence may be seen at http:// creativecommons.org/licences/by/4.0/legalcode
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