Abstract
We present a case on how a returnee entrepreneur succeeds in the Chinese high technology chemical material supply market through its understanding of local market and local customers, and through its innovative commercialization process. Innovative factors that may have made a contribution to this successful case are explored. For instance, the entrepreneur's intangible assets due to his training and experiences overseas in high technology knowledge, outstanding strategic operation management skills, and deep customer knowledge including unique sales strategy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
