A consumer-oriented kansei evaluation model through online product reviews

Abstract

Generating kansei profiles for products represent fundamental aspects of kansei engineering (KE). Conventionally, the semantic differential (SD) method has been extensively employed to construct product kansei profiles, aiming to delve into consumers’ perceptions of products. However, this approach is associated with significant time consumption and inefficiency. In light of this, we introduce an innovative kansei evaluation approach that incorporates consumers’ kansei preferences, thereby enhancing the efficiency of the evaluation process. This approach comprises three integral modules: Firstly, the generation of product kansei profiles and the construction of a kansei database for decision alternatives are achieved through the analysis of online reviews. Subsequently, the kansei data is adjusted based on consumers’ kansei preferences. Finally, the rank correlation analysis (RCA) is conducted to establish the prioritization of decision alternatives. Notably, this method facilitates the ranking of products in accordance with consumers’ kansei preferences, thereby assisting consumers in navigating through an array of functionally similar products to identify their preferred choices. A comprehensive case study illustrates the implementation procedure and validates the practicality of our proposed method.