Abstract
Abstract This study examines the challenges of finding special occasion dresses for teenage females who attend secondary schools with dress codes for school-related events such as prom, homecoming and honour’s banquets. A total of 228 high school females were surveyed online to identify the most common difficulties in finding a special occasion dress to fit the dress code. In addition, three focus group sessions were carried out to follow up with interested students for further information. According to the study, formal wear retailers and school officials are sending mixed messages about the expectations of how a teenage female should present herself in public recreational settings. Results suggest teenage girls often have to navigate a compromise between a market selling too provocative clothing and a school dress code that is too strict.
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