A Confirmatory Test of a Higher Order Factor Structure: Brand Equity and the TruthSM Campaign

Steven A Blahut, Simani Price + Show 2 more

https://doi.org/10.1080/15245000490442695

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Journal: Social marketing quarterly	Publication Date: Mar 1, 2004
Citations: 7

Abstract

A Confirmatory Test of a Higher Order Factor Structure: Brand Equity and the Truth<sup>SM</sup> Campaign

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