A CONCEPTUAL TAAJIR MULTI-SIDED PLATFORM BUSINESS MODEL:NURTURING ENTERENEURIAL SKILLS AND ENHANCE JOB OPPORTUNITIES FOR B40 STUDENTS

Abstract

It is not a secret that many university students are looking for job opportunities to do during their period of higher education. There are many reasons behind this search of theirs with monetary cases–especially for the B40 students–and job experience seeking that are related to their areas of study, being the top reasons. Unfortunately, finding a job that does not interfere with their studies is very hard to do. This paper is aiming to offer conceptual ideas of Taajir multi-sided platform business model that plan to address the two problems mentioned above which are aligned with the United Nations Sustainable Development Goals (SDGs) in reducing poverty and creating a decent work and economic growth (SDG 1 and SDG 8). This paper discusses the key challenges and extreme pains that various customer segments confront, as well as a conceptual solution for overcoming those challenges. Adapting the Design Thinking (DT) approach using business modelling tools such as the Business Model Canvas (BMC) and the Value Proposition Canvas (VPC), the key problems and extreme pains were identified and viable conceptual solutions were generated. The DT approach entails conducting literature review, benchmarking, and interviews in understanding the extreme pains; ideation and brainstorming, design and testing of business model prototype in the form of BMC and VPC framework with various customer segments via surveys; and establish possible conceptual solutions in terms of business model and low-fidelity apps.