A CONCEPTUAL REVIEW ON PRODUCT-HARM CRISIS AND PRODUCT RECALL LITERATURE

Abstract

Despite the developments in quality and business processes, many recent incidents have shown that product-harm crises and product recall based on these crises have brought along complex processes affecting both consumers and the company and its stakeholders. There are many studies in the field due to the unique nature of each crisis, the differentiation of its context, and the differences in research approaches. While this situation contributes to the deepening of the knowledge on the subject, it also causes the related literature to become quite intense and complex. On the other hand, studies focusing on the product-harm crisis are mainly concentrated on developed countries while the interest in the subject has just been increasing recently in developing countries such as Turkey. Therefore, this study aims to explain the basic concepts and processes, present the studies in the field systematically, and make suggestions for future researches to attract researchers from Turkey to encourage new studies in the field. In this context, firstly the basic concepts and processes have been explained, then the studies in the field have been presented and suggestions for future studies have been made.