A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting

Abstract

As the digital era develops further, digital marketing is more desirable than traditional marketing. Influencer marketing is now an essential component of brand marketing, and it is evolving into a marketing technique. However, for now, it appears many people do not have a clear idea of what this model consists of and how it is implemented. The paper begins by describing the present context and the definition of influencer marketing according to academic overviews. By analysing the content of influencer marketing and combining the top-notch samples, this research suggests a range of ways to optimise this marketing model so that more people can understand and incorporate this promising trend. Thus, it might encourage the development of influencer marketing hypothesis. Finally, this paper comes up with an implementation approach for the effective management of influencer marketing for brands, and puts forward further research approaches in view of the effectiveness and limitations of marketing models.