Abstract
This conceptual paper is presented with the intention to study the characteristics of a successful asnafpreneur specifically at south states of Malaysia. It started by reviewing the past literature on the features of successful asnafpreneur, business person or source that contribute in someone’s career to bloom. The basis study's foundation was a hypothesis of past successful business person theory. The lack of growth in successful asnafpreneurs and the advancement of technology for asnaf issues in Malaysia are the driving forces behind this study. The novel in these studies is that researcher study the similarities in 4 south states in Malaysia. Other past study only focusses on 1 state or at least 2 states. The discoveries could benefit today's body of knowledge.
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