Abstract
This paper expands previous research by modelling the contingency effect of environmental uncertainty on the relationship between supply chain operational capabilities (SCOC) and business performance. Previous research found that there is strong relationship between SCOC and business performance. However, the contingency effect of environmental uncertainty is not included. In addition, the last research was focused on SMEs, but similar study related to creative industries is rarely to find. Even, creative industries have similarities to SMEs. Therefore, focusing on creative industries and adding environmental uncertainty in different country (Indonesia) would enrich the generalization, especially the issue in supply chain management. This paper also contributes to provide guidance in terms of relationship among the constructs in theoretical model for the managers of creative industries.
Published Version
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