Abstract
The Covid-19 pandemic demands that all industries adapt quickly, and the tourism industry is no exception. Tourism as an industry that contributes significantly to a country’s GDP must be able to respond to changes in tourist interest. Tourism village is one of Indonesia’s tourism potentials and has a big influence on economic development. However, the level of awareness of village community tourism in Indonesia is still lacking. The stigma that the production process only comes from the agricultural production process is still very much attached. The purpose of the study was to find out how the conceptual framework of the Human Resources (HR) development strategy in the tourist village of Sukajadi, Bogor Regency, West Java, after the Covid-19 pandemic. The research method used is a qualitative approach with Soft System Methodology (SSM) analysis tools with expert respondents who are included in the tourism village stakeholders. This study produces a conceptual framework for the human resource development strategy of Sukajadi Tourism Village, which is integrative and holistic in nature to form an HR management system. Results show that, three strategies for developing human resources in tourist villages were found to increase the capacity of human resources in tourist villages. These strategies include a policy strategy for developing tourism village communities and tourism awareness groups, a strategy for standardizing MSME products, and an approach strategy for tourism awareness groups and institutions.
Highlights
During the COVID-19 pandemic which is pushing the world towards digitalization, the tourism sector must be able to respond quickly to changes in tourist interest
Some of the problems that occur in the human resource factor of tourism village development that has been observed in this study are: The improvement and development of human resources are still low because the government is not yet fully aware that to build a tourist village, strong and characterful human resources are needed
This study finding the fact that stakeholders have an important role as a driving factor for improving the quality of human resources in tourist villages
Summary
During the COVID-19 pandemic which is pushing the world towards digitalization, the tourism sector must be able to respond quickly to changes in tourist interest. Because the tourism sector is seen as one of the industries with the largest growth in economic development in a country (Grigaliunaite, Pileliene, & Bakanauskas, 2015; Stetic, 2012). UNWTO data in the first quarter of early 2020 showed the number of tourist arrivals decreased drastically by 57%. This is due to the implementation of lockdowns in sevehttp://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. Visit data in The Asia Pacific showed a relative and absolute decline, namely minus 33 million arrivals. Indonesia as a country in the Asia Pacific clearly experienced the same thing with a significant decrease in the number of tourist visits, which was 70.57% in September 2020 (BPS, 2020).
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