Abstract
The company develops new products to improve performance. The company develops new products according to consumer wishes. Consumers buy products considering the quality, price, and product availability. The company responds to consumer desires quickly. Research on agile concepts is used in garment product development. Companies that implement garment product development with an agile concept aim to respond to consumer desires. The research aims to develop a conceptual framework for the agile garment product development process. To achieve this goal, this research analyzes the literature study. The result of the conceptual framework is the conceptual framework proposed by the researcher. Researchers will conduct a validation test on the proposed conceptual framework.
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