Abstract

This comprehensive paper showcase the intricate facets of Jeju Island's Haenyeo community, systematically examining their cultural heritage, sustainable practices, and the empowerment of women. The historical narrative unfolds by tracing the evolution of their diving techniques, encompassing the development of diving suits, dive practices, and swimming methods. A focused analysis on sustainable harvesting and environmental awareness underscores the Haenyeo's commitment to ecological balance, emphasizing topography, eco-friendly practices, and environmental stewardship. The cultural significance section elucidates the matriarchal structure and the pivotal roles women play within the Haenyeo community. We explore the historical context, particularly the Haenyeos' resistance against Japanese influence, providing historical depth to their resilience. It also include the pivotal role played by Haenyeo leaders such as Kim Ok- Nyeon, Bu Chun-Wa and Bu Deok-Ryang in Anti-Japanese Movement played by Haenyeos of Jeju Island. Indeed, the Haenyeos of Jeju Island stand not only as stewards of sustainability but also as historical trailblazers. Their courageous resistance against Japanese influence during a period when societal norms stifled women's voices underscores their pivotal role in shaping history. In a time when women were often relegated to the sidelines, the Haenyeos emerged as advocates for their community, demonstrating resilience and challenging societal expectations. Their legacy, therefore, transcends the realms of sustainability, weaving a narrative of empowerment and defiance that remains a powerful testament to the strength of the Haenyeo spirit. Subsequently, the paper addresses contemporary challenges, such as an aging population, tourism pressures, and environmental degradation, laying the groundwork for pragmatic solutions. Recognition and preservation initiatives take center stage, with an emphasis on both global and national endeavors, showcasing the Haenyeo community's adaptive measures to diversify income streams through tourism. Looking forward, the paper outlines strategies for the seamless continuation of tradition and cultural education. From a business perspective, the 'Haenyeo Corporation' is scrutinized, accompanied by an in-depth analysis of the Social Corporate Responsibility (SCR) Tourism Business Initiative Plan, offering innovative pathways for sustainable economic growth. (SCR) initiative plan outlined in this context serves as a strategic framework tailored for Tour and Travel Entities. The plan aims to establish collaborations with the Haenyeo community, fostering sustainable tourism practices and fulfilling social corporate responsibility. This initiative reflects a concerted effort to integrate business goals with environmental and social considerations, contributing to the broader ethos of responsible and ethical tourism.The establishment of a Social Security System and the integration of innovation and technology add a forward-looking dimension to the narrative. In conclusion, this research paper harmonizes the enchanting tale of the Haenyeo, advocating for the preservation of their unique heritage while proposing pragmatic business initiatives for enduring economic sustainability.

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