A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs

Abstract

This research article presents a comprehensive study of Instagram features used by fashion entrepreneurs strategically to enhance their online presence, engage with their target audience, and achieve business objectives. By examining the utilization of features such as Instagram Shopping, Stories, and user-generated content campaigns, this study aims to uncover the underlying strategies, and assess the overall features influencing the brand visibility, customer engagement, and sales conversion within the dynamic fashion industry.