A Comprehensive Perspective on Medical Tourism Context and Create a Conceptual Framework

Masoud Lajevardi

doi:10.4172/2167-0269.1000236

Abstract

p>This study developed a theoretical structural model to examine the influence of motivational factor and perceived destination image in the perceived service quality and overall satisfaction of medical tourists who have travelled to a foreign country to obtain a medical treatment. The theory of motivation, perception was combined in this research. This study included customer perceptions based on motivational factor, destination image, quality, value, and satisfaction which occurred after the medical trips. This is a quantitative study and survey method is used to collect data. The instrument of this study is developed based on the review of previous literature. There were only 260 completed responses that met all the required criteria. After data collection was completed, the Statistical Package for Social Sciences (SPSS) and SPSS AMOS 22.0 will be used to analyze and interpret the result. The results show that there were positive impact of Destination Image and Motivational Factor on Perceived Value, and positive impact of Perceived Value on Overall Satisfaction. Once again, it can be confirmed that Destination Image has the strongest impact on Perceived Quality, illustrated by the highest standardized value of 0.473.

Highlights

Medical tourism as a niche has emerged from the rapid growth of what has become an industry, where people travel often long distances to overseas countries to obtain medical, dental and surgical care while simultaneously being holidaymakers, in a more conventional sense
This study developed a theoretical structural model to examine the influence of motivational factor and perceived destination image in the perceived service quality and overall satisfaction of medical tourists who have travelled to a foreign country to obtain a medical treatment
The results demonstrated that if customers were more likely to be motivated to go to the chosen destination, they had a positive perception towards the quality of medical service providers at the destination

Summary

Introduction

Medical tourism as a niche has emerged from the rapid growth of what has become an industry, where people travel often long distances to overseas countries to obtain medical, dental and surgical care while simultaneously being holidaymakers, in a more conventional sense. Privacy and confidentiality Opportunity for person who has limited or no medical insurance Ease Of visa procedures Recognized hospital/medical facility reputation High standard level Of medical staff Recognized, positive reputation Of physicians Western experienced/trained physicians Ease Of medical treatment arrangements A great place for relaxation after medical treatment Political stability Variety Of existing tourist attractions for recuperating patients Opportunity to combine medical service with a vacation Tourism safety from crime and/or terrorist attack Ease Of travel arrangements Ease Of lodging arrangements Ease Of transportation Friendliness and helpfulness Of the local people NO language barriers in travelling to your destination Ease Of accessibility when travelling. SEM (Structural Equation Modeling) is applied to test the relations between latent, observed variables, and hypotheses

Result of Descriptive Statistics

Discussion and Conclusion

Results