Abstract
This paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries have adopted in the Sri Lankan Context and Global Context. Further, the paper evaluates the three marketing strategies under three sections. The first section of the paper delivers an overview of three marketing strategies. The second section of the study empirically review Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing. The author empirically evaluates visual merchandising with respect to the Retail Supermarket Industry. Secondly, the author empirically evaluates Consumer Ethnocentrism with regards to Handloom Industry, FMCG Industry, and Dairy Industry in Sri Lanka. Thirdly the author empirically evaluates the premium pricing as a marketing strategy with respect to the Tea Industry, Organic Rice Production, Wine Industry, and Green Products. In conclusion, the author illustrated the drastic changes in Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing with respect to the COVID 19 pandemic.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.