Abstract
Frugal innovation as a research field has already been covered over 10 years of scholarship. The frugal innovation phenomenon shows how to serve low-income customers with affordable products and services. There are myriad factors that drive and moderate frugal innovation towards a range of outcomes. Based on 23 diverse frugal innovation cases and our close exploration of this phenomenon over the last decade, a comprehensive framework is developed to identify the antecedents, moderating factors, and outcomes of frugal innovation. Implications for theory, practice and policy are outlined along with avenues for future research.
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