A Comprehensive Evaluation of Assessment Tools for Detecting Corporate Greenwashing Practices in the Beauty and Cosmetics Industry

Abstract

This paper analyses the assessment methods used to identify deceitful greenwashing tactics in the beauty and cosmetics industry. Greenwashing, a marketing tactic exploiting consumers’ demand for environmentally friendly products, is still widespread. The principal value of evaluating greenwashing is to support transparency and integrity in the markets. Evaluation tools are vital since they systematically evaluate the sustainability claims and detect greenwashing instances. The evaluation analyses the different assessment methods, identifies the strengths, weaknesses, and usability of the assessment techniques and suggests the prevalence of greenwashing. Case studies demonstrate the applicability of assessment instruments, such as Eco Beauty, Organic Glow, and Forest Essence, in real-life contexts. Outcomes highlight the need for stakeholders’ joint efforts to fight against greenwashing practices, increase transparency, and promote a more sustainable industry. Strategies for increasing transparency and accountability, like regulatory enforcement and consumer education, are elaborated. Future research directions concern methodological improvements and studying the new areas that could help to combat greenwashing effectively.