Abstract
Although many persons feel that public speaking is an art, Fawcett and Miller (1975) precisely identified criterion‐referenced public‐speaking behaviors so that they could be easily and reliably counted by observers. This enabled them to evaluate the effect of a behavior modification instructional package designed to help individuals become better public speakers. The current study extended the Fawcett and Miller research by evaluating the relative importance of the three main components of the Fawcett and Miller public‐speaking training package, along with a fourth component, and by assessing the generality of trained public‐speaking behaviors over time, across settings, and across behaviors. Each of the four speaking skills increased in frequency to high levels only after they were introduced sequentially via written instructions and training. In the follow‐up evaluation, two of the speaking behaviors remained at high levels. Audience ratings and self‐confidence ratings increased following public‐speaki...
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