A Competitive Strategic Position Analysis of Major Container Ports in Southeast Asia

Abstract

ABSTRACT The importance of planning strategies to achieve higher competitiveness has become more apparent in the context of seaports since seaports have been encountering quickly changing and highly competitive business environments. Therefore, the strategic competitive position of seaports needs to be investigated using strategic positioning methods. The purpose of this study was to analyze the competitive positions of the top 20 container ports of five countries in the Association of Southeast Asian Nations (ASEAN-5) in six years from 2009 to 2014 using dynamic portfolio analysis. This study aims to fill the gap in research on the competitive strategic position and analysis of Southeast Asian container ports in order to allow seaport operators to visualize the position and progress of selected ports as well as to predict the future development possibilities of seaports. The findings revealed effective operations at the following ports that retained their dominant positions during the duration of the study: Port Klang, Tanjung Pelepas (Malaysia), Manila (the Philippines), Laem Chabang (Thailand), and Tan Cang Sai Gon (Vietnam). However, findings revealed a common deterioration at other ports studied.