A Comparison Study of Student Acceptance of Social Network Services and Mobile Technologies in Hybrid Learning

Abstract

Hybrid learning has been pervading in higher education. The advancement of Information and Communication Technology (ICT) catalyzes hybrid learning approach to integrate different technologies in order to facilitate student learning. With the proliferation of online social networks and mobile technologies, educators begin to consider incorporating these technologies into hybrid learning. This constitutes an important research area to study the student attitude to the acceptance of social network services and mobile technologies in hybrid learning. This paper investigates the differences in the acceptance of these technologies among different age group of higher education students in hybrid learning. Specifically, a comparison of student acceptance of using Facebook private study group through their mobile devices is studied. A number of factors are examined including the perceived usefulness, perceived ease of use and perceived behavioral intention to compare if there are significant differences in the attitude to the technologies acceptance between students of different age group. The research findings provide educators information about (1) the generational differences between student acceptance to using mobile technology and Facebook private study group in hybrid learning; and (2) the development of hybrid learning strategies.