A Comparison Study of Multinational Chain Hotel Employees’ Perceptions of Corporate Social Responsibility in China and Korea

Abstract

ABSTRACTThe purpose of this study is to examine differences in the perceptions of corporate social responsibility (CSR) between multinational chain hotel employees in Korea and those in China. Data collection was conducted in June 2013, and 350 respondents from hotels in Korea and China were included in the study. Several statistical methods (factor analysis, importance performance analysis, and independent T-test) were employed. The empirical results show that Chinese hotel employees perceive CSR to be more important and well performed than do their counterparts in Korea. These results clearly point to the need for more seriously considering the cultural and social context of CSR, especially in emerging markets.