Abstract
The literature is replete with tests of the competitive strategy-performance relationship. However, most published work has been in the developed world, most notably the USA. This paper compares and contrasts the nature of competitive strategy and its link to firm performance in Turkey and the USA. Turkish respondents reported higher levels of both innovation and cost-oriented strategies than did their US counterparts, but both strategies were positively associated with performance satisfaction in both nations, reinforcing previous research in both Turkey and the USA.
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