Abstract
The process of admitting new students at Universitas Islam Negeri Raden Fatah each year produces a lot of new student data. so that there is an accumulation of student data continuously. The purpose of this study is to compare the K-Means Clustering Algorithm and Naïve Bayes on the admission of new students as well as being one of the bases for making decisions to determine the promotion strategy of each study program. The data mining method used is Knowledge Discovery in Database (KDD). The tools used are Rapid Miner. The attributes used are national examination score, school origin, and study programs. The new student data used from 2016 to 2019 was an 18.930 item. The results of this study used the K-Means Clustering Algorithm to produce 3 clusters, while the Naïve Bayes results resulted in an accuracy value of 9.08%.
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