Abstract
Australian public support for climate change policies has not risen, despite recent media campaigns run by the Australian government. This failure suggests a need for more targeted media campaigns. Maibach identified six segments within the US population with different attributes towards climate change which could be used as the basis for a targeted media campaign in the US. We replicated the US survey for Australian respondents and found the segments are significantly different within the Australian population. We report characteristics of the Australian segments which could be used to design targeted media campaigns on climate change within Australia.
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