A Comparing Collaborative Filtering and Hybrid Recommender System for E-Commerce

Abstract

Abstract: Here we are building an collaborative filtering matrix factorization based hybrid recommender system to recommend movies to users based on the sentiment generated from twitter tweets and other vectors generated by the user in their previous activities. To calculate sentiment data has been collected from twitter using developer APIs and scrapping techniques later these are cleaned, stemming, lemetized and generated sentiment values. These values are merged with the movie data taken and create the main data frame.The traditional approaches like collaborative filtering and content-based filtering have limitations like it requires previous user activities for performing recommendations. To reduce this dependency hybrid is used which combines both collaborative and content based filtering techniques with the sentiment generated above. Keywords: machine learning, natural language processing, movie lens data, root mean square equation, matrix factorization, recommenders system, sentiment analysis