Abstract

This study analyzes news reports from Chosun Ilbo and The Kyunghyang about novel swine-origin influenza A (H1N1). This study is designed with content analysis as the study method. One of the predominant results of this study was that Chosun Ilbo used more expert news sources than The Kyunghyang, and reported more exact science news because of that. Formal news frames had many episodic frames. Chosun Ilbo had more episodic frames than The Kyunghyang and The Kyunghyang had more thematic frames than Chosun Ilbo in the first stage. The Kyunghyang had more thematic frames and episodic frames than Chosun Ilbo in the middle stage and the intensive stage. Content news frames were public agenda-centered frames, disaster recognition frames, new flu generation causes frames and economic results frames in descending order. Content news frames had many public agenda-centered frames in all stages, had many economic results frames in the first stage and had new flu generation causes frames, public agenda-centered frames and disaster recognition frames in the middle stage. Chosun Ilbo had more new flu generation causes frames and economic results frames than The Kyunghyang and The Kyunghyang had more public agenda-centered frames and disaster recognition frames than Chosun Ilbo in the first stage. Chosun Ilbo had more economic results frames, public agenda-centered frames and disaster recognition frames than The Kyunghyang and The Kyunghyang had more new flu generation causes frames than Chosun Ilbo in the intensive stage. Chosun Ilbo and The Kyunghyang also differed in main formal news frames and content news frames according to timeing.

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