A Comparative Study on South African Users’ Perception to Use, Choose, and Purchase a Smartphone Device through the Lens of the Social Shaping of Technology (SST) Theory

Abstract

Mobile technologies are increasingly making important contributions to the lives of many users. Various factors are said to influence the decision of users to remain connected and be in constant interaction with other users from the same or different social networks. This paper used the Social Shaping of Technology (SST) theory to assess the influence of users’ social networks on their decision to use, choose and purchase a smartphone device. The study used a quantitative research method to analyse data. Data were collected from a sample of young adults aged between 15 and 35 years residing in Durban, South Africa. The study revealed that social networking sites influence users’ decision to use, choose, and purchase a smartphone device. The findings also revealed factors that are perceived as influential in the perceptions of users about their social networks and their interactions with users from the same social networks.