Abstract
Profitability means a company’s ability to earn return on investment through its business activities. It shows how the resources are efficiently utilised to achieve its goal of earning profits. Profits are essential for the organisation to make dividend payments to its shareholders as well as retain a part of profits as reserves to overcome the unforeseen circumstances in the near future. The attempt is made in this study to know the profitability position of three cement companies in terms of gross profit margin, net profit margin and return on equity and return on capital employed and deep insight is to be made with regards to return to shareholders as well as debt holders of the company. Shree cement limited stands first in satisfying both equity holder and debt holder as compared to Ultra tech cement and Dalmia Bharat cement limited, KEY WORDS: Gross Profit Margin, Net Profit Margin, ROE, ROCE,
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