Abstract

Coffee and Tea are the most enjoyed hot drinks around the world. Drinking Coffee and Tea is quite common among the people in modern days. Different types of coffee and tea drinkers are there in India. But to know how they consume is a matter of fact. So an attempt is made to study the comparative consumption pattern of coffee and tea drinkers in Pollachi Taluk of Tamil Nadu. A pilot study was conducted with 60 coffee and tea drinkers to know their consumption pattern. Simple percentage tools are used for analyzing the demographic profile and their consumption pattern. It was found that Male drinkers between the age group of 31 to 40 years drank black coffee and tea without milk at workplace. Freshness was the factors considered for consuming coffee and tea.

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