Abstract
Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. Repeated cross-section data on the meat share in household consumption in the United States and Japan, classified by age and period, are decomposed into age, period, and birth cohort effects. Empirical evidence suggests the following: (a) the cohort effect is the largest in the United States, whereas the age effect is the largest in Japan; (b) the U.S. age effect increases for the age group 15–34, whereas the Japanese age effect decreases for the age group 25–34; (c) the Japanese period effect reveals a clear downward trend; and (d) the U.S. cohort effect decreases for the birth cohort 1900–1949. Furthermore, implications for meat producers and sellers are provided.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of International Food & Agribusiness Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
