A Comparative Study of the World Environment Day Theme Slogans and Chinese Environmental Protection Slogans

Kui Zhu,Meilin Xie

doi:10.5539/ass.v7n8p219

Abstract

Slogans have a long history. They not only affect people’s daily language, but also influence people's consciousness and behavior. Slogans are said to be the strongest voices of the time and represent an important communication phenomenon. Therefore, a study on slogans is of great significance. Since the 1970s, the environmental problem has become the focus of the world, and the environmental protection slogans have played an important role not only in stimulating people's awareness of the environment but also in enhancing political attention and public action. The authors in this paper first briefly introduce the definitions, structures and functions of slogans and then point out the similarities and differences between the World Environment Day theme slogans and Chinese environmental protection slogans in order to help people understand the meaning of environmental protection slogans, thus awakening people to the protection of the environment and promoting the communication among countries.

Highlights

With the further growth of population, there has been an enormous increase in the demand for food and in the wood consumption for fuel and building
The authors in this paper first briefly introduce the definitions, structures and functions of slogans and point out the similarities and differences between the World Environment Day theme slogans and Chinese environmental protection slogans in order to help people understand the meaning of environmental protection slogans, awakening people to the protection of the environment and promoting the communication among countries
Among the relevant academic publications and literature are “Research on Slogans in the View of Public Evaluation” (Nie, 2008), “Preliminary Discussion on Standardized Management of Governments’ Propaganda Slogans” (Liu, 2009), “Critical Discourse Analysis of Thematic Slogan of Beijing Olympic Games” (Lin, 2008), Posters and Slogans in China (Wang, 2010) and Culture Revealed by Posters and Slogans (Han, 2010)

Summary

Brief Introduction of Slogans

Slogan came from battlefields in ancient Scotland and Ireland, where the officials in Gaelic army used some simple but powerful words, phrases or sentences to gather up their soldiers and encourage them to fight bravely. Later these words and battle cries are called “slogans”. In the Dictionary of Modern Chinese, slogan is defined as “用简单文字写出的有宣传鼓动作用的口号 (a written short phrase used for propaganda and encouragement).”. Slogans in Chinese can be called “标语” in written form and “口号” in oral form. Phrases or sentences in slogans can have free structures and forms. There are similarities between the World Environment Day theme slogans and Chinese environmental protection slogans

In Terms of Structure

In Terms of Goals

Conclusion