Abstract
The emergence of Non-Fungible Tokens (NFTs) has revolutionized the landscape of digital art, providing artists with new avenues for creation, distribution, and monetization. This research investigates the landscape of NFT art collections featuring Asian characters, specifically Japanese kanji and Korean hangeul, on the OpenSea platform. Theoretical frameworks drawn from digital art valuation, cultural representation in art, and blockchain technology guide the analysis. Findings reveal diverse manifestations of cultural identity and artistic innovation within the analyzed collections, reflecting the intersection of tradition and modernity in Asian art. Economically, prominent artists command substantial sales volumes, while others experience more modest transactions, underscoring the growing interest in NFT art within the global market. Culturally, NFT art collections serve as platforms for preserving and promoting traditional scripts and symbols, contributing to the global dissemination of Asian cultural heritage. Technologically, the adoption of blockchain technology empowers artists to assert ownership over their creations and establish new paradigms of value and authenticity. In conclusion, this research highlights the transformative potential of NFTs in reshaping the landscape of art and culture, emphasizing the need for continued exploration and collaboration to amplify cultural voices and expand artistic horizons in the digital age.
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